How Your Company Can Capitalize on the Carbonated Drink Bubble

If you’re at a bar and look around at the patrons, you might be surprised to find most of them holding an orange drink in their hand. At bachelorette parties, smiling women stare at the camera, holding skinny silver cans.

The cocktail bar patrons are drinking Aperol Spritzes and the bachelorette attendees are sipping spiked seltzers. Both groups are gravitating toward carbonated alcoholic beverages and sales in this category are spiking. Aperol sales are up 25% and the spiked seltzer market is valued at $550 million.

It’s hard to ignore that for consumers, bubbles are no longer just for champagne.

Read more on Dimensional Insight’s blog.