How to Build Your Personal Brand as an Entrepreneur

Most entrepreneurs focus on marketing their businesses, but it’s also important for them to spend time developing their personal brand while still working on their business brand.

Even if the company is named after you, there is a difference between a personal brand and a business brand.

Your business brand is built around the identity created for your business. You craft a name, mission statement, and vibe. A personal brand is more about what you stand for personally and what you’ve achieved, as opposed to the business. It’s also what distinguishes you from your competitors.

Read more on Square’s TownSquare.