Why Constellation Brands Will Struggle to Dethrone White Claw

A popping and fizzing sound filled barbecues, beach bachelorette parties, and tailgating events this summer. It was the sound of millions of Americans opening a can of spiked seltzer and enjoying the refreshing, alcoholic beverage.

Spiked seltzer is relatively new to the spirits market, first introduced in 2013. With the segment of the market valued at $550 million and projected to grow to $2.5 billion by 2025, according to Insider, Constellation Brands (NYSE:STZ) announced it will make a second attempt at entering the sector. The Corona-branded spiked seltzer will hit shelves in spring 2020, but the product will have to face several almost-impossible hurdles. Here's why:

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