Sipping and Shopping: Stores are Offering Drinks to Customers to Increase Sales

While browsing the latest spring styles in a store, the hottest new accessory is a glass of champagne.

Stores such as Nordstrom, Crate and Barrel, Target, and Whole Foods are partnering up with wine and spirits brands to offer customers a glass of wine or even a cocktail in the hopes of increasing a customer’s total spending. For customers, the shopping experience can feel more luxurious or fun with a drink.

“From a marketing perspective, it’s genius,” Kate Carey, a professor of behavioral and social sciences at Brown University told The Washington Post. “Draw people in [with] the novel pairing of drinking alcohol while shopping, and then lower their inhibitions as you are presenting them with things to buy.”

Read more on Dimensional Insight’s blog.