Mixing no more: Ready to Drink Cocktails Surge in Sales

Written By Meredith Galante
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Baby boomers may view Ready To Drink (RTD) beverages as the sugary bottom-shelf options that are pale imitations of ‘real’ cocktails.

But thanks to the craft trend, RTD’s are making a resurgence. Believe it or not they taste good, and millennials are happy buying cans to drink on-the-go.

RTD beverages have risen 574%, according to Nielsen. This segment of the market is expected to keep growing to $4.6 billion by 2024, according to Market Research Future.

Read more on Dimensional Insight’s blog.

Meredith Galante
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