How To Use Podcasts To Increase Wine and Liquor Sales

You may be surprised to learn that some people walking around with headphones on are not listening to the latest Taylor Swift album, but are instead learning about the latest liquor industry news and gaining a few mixology tips.

One hundred forty-four million Americans listen to podcasts, and there’s no shortage of great drink podcasts that provide mixology tips, industry news, and more.

Businesses spent a total of $497 million on podcast advertising in 2018, according to Small Biz Genius. But with the abundance of podcasts seeking sponsorship, liquor companies can benefit from joining that club to gain customers and increase brand awareness. 54% of podcast consumers say they think about buying products advertised during the podcast, making this a new possible revenue channel for brands.

Read more on Dimensional Insights.