The Pandemic is Changing What Liquor Stores are Selling

The COVID-19 pandemic has transformed many aspects of day-to-day life, including what liquor stores are selling.

Typical buying patterns have changed. Customers have larger ticket sizes to reduce the frequency of their deliveries or avoid having to make multiple trips to the store. Customers are also sticking with big-brand names they can trust.

What customers are buying during the pandemic

“In some ways, it’s a return to the past,” Edward Mulvihill, owner of Peco’s Liquor Store in Wilmington, Delaware, told Beverage Dynamics. “It’s a return to what people were buying from 1995 to 2005.”

Mulvihill said customers started purchasing 30-racks of beer, jug wine, 1.75-ml bottles of vodka, and boxed wine.

Read more on Dimensional Insight.