How Wineries Can Take Advantage of Enotourism

There’s nothing like a great vacation — especially when there’s wine involved. Wine lovers are willing to travel for great wine and a great experience.

Enotourism, which is travel aimed at wine regions, has been booming for nearly a decade now and is continuing to rise. Let’s take a look at the growth of this trend, and how wineries can react and make the most of consumers who are building vacations around wine experiences.

Growth of enotourism

Wine and food tourism in Europe was the primary reason for travel for nearly 600,000 trips annually, according to the UN’s World Tourism Organization. Tourists seeking good food and wine was the secondary reason for travel for another 20 million trips.

Read more on Dimensional Insight’s blog.