How Wine and Spirits Brands Are Using Celebrities to Sell More Product

Consider this list: John Legend, Drew Barrymore, Steph Curry, Jon Bon Jovi, and Sarah Jessica Parker. What do all of these people have in common?

We’re not talking about the Oscars or an A-List Hollywood party. All of these celebrities and stars share something besides being famous: they all make wine.

Actors, singers, and sports stars are putting their big names behind smaller wineries — or creating their own brand — to celebrate their love of wine and spirits. Stars are taking their fame, pairing it with their love for spirits and helping brands increase sales.

Celebrities are making money off the spirits, too. Just take George Clooney’s Casamigos which sold for $1 billion to Diageo in June 2017.

Read more on Dimensional Insight’s blog.