How Low-Alcohol Could Result In Higher Sales For The Beverage Industry

As the New Year begins, many consumers will be drinking less. Terms such as “Dry January,” meaning a month of no alcohol, have gained popularity for people looking to swear off alcohol after too many holiday parties.

But this shift toward drinking less is not reserved just to January. As Millenials continue to make up a larger segment of alcohol consumers, this health-focused group is reaching for low- or no-alcohol wines in a trend called “mindful drinking.”

This is a rising trend that smart distributors won’t ignore.

More than 52% of all U.S. adults who have tried alcohol have either tried or are currently trying to reduce their alcohol intake, according to the International Wine and Spirits Record (IWSR). However, the low and no-alcohol sector barely exists in the United States. These brands make up just 0.5% of the market.

Read more on Dimensional Insight’s Blog.