For the Best New Wines, Customers are Headed to the City

When you think of a winery, you might envision acres of rolling green hills filled with rows upon rows of grape vines.

But as more millennials choose to live in cities long-term, wineries are now opening in old warehouses and small blacktop spaces. Known as urban wineries, they are attracting city dwellers and even tourists to come drink their wine. Urban wineries use grapes from any number of different off-site vineyards.

Around 2000 the first Urban wineries started to open, despite rising rent costs, because of customer demand for ambiance and good wine — without having to travel to wine country. The main difference between more rural vineyards in traditional wine-country regions and the urban wineries, is that the grapes are grown and the wine is made off-site.

Read more on Dimensional Insight.