Colorful Cocktails Attract Online Attention for Influencers and Brands

The Millennial drinker loves experimenting and trying new things. But there’s often another motivation for them ordering flashy, rainbow-colored cocktails: their Instagram feeds.

For liquor brands, suggesting cocktails that can make a customer’s Instagram feed pop can benefit your sales and referral business. Instagram is a new way to reach, and market, to a larger audience.

After all, when young people post about alcohol they do so in a positive, social context 97% of the time, according to a study conducted by the Journal of Medical Internet Research. In these posts, people are holding drinks 67.2% of the time.

The pretty cocktails help give the evolving consumer  both a good-tasting drink and a great experience.

Read more on Dimensional Insight’s blog.