A Thirst for Knowledge: Customers Want to Know More About Their Wines

The days of customers ordering “the house white” or “the house red” are dwindling.

Wine drinkers now want to know why they hate Chardonnay but love a good Sauvignon Blanc.

Wine lovers are looking to take classes, go to events, and have unique  experiences while drinking their wine to understand why they like what they like. Wine event attendance numbers are up, and brands should consider creating their own events to get customers interested in their wines.

Read more on Dimensional Insight’s Blog.