10 Ways to Get More Beverage Alcohol Customers During The Pandemic

Customers don’t want to try something new right now. Sales for well-known brands have sky-rocketed, leaving smaller brands, restaurants, and bars behind.

“People are buying more, but cheaper and commercial stuff. They’re not willing to take a risk and try something different right now,” Juan Quintero, a partner in the liquor store Whiskey and Wine in Manhattan, told The New York Times.

The National Restaurant Association’s survey estimates that the restaurant and foodservice industry lost nearly $120 billion in sales during the first three months of the pandemic, according to ABC News. Eateries and bars raked in $38.6 billion in sales in May, on a seasonally-adjusted basis, but that’s down $27 billion from January and February of this year, according to the U.S. Census Bureau. Now wineries, restaurants, and bars are trying to recover.

While that picture might feel bleak, there are still ways to engage customers during the pandemic, even if the traditional way of hosting tastings in a liquor store or bar is a no go. Try these tips to bring in new customers during the pandemic.

Find out the reasons on Dimensional Insight’s blog.