Customers Want A Tasty Cocktail Without the Buzz

Stirred, not slurred—that’s the slogan for Curious Elixirs’ new line of non-alcoholic mocktails.

A cocktail without the buzz may not seem buzz-worthy, but the non-alcoholic beverage market amounts to $280 million, according to Statista. The industry expects growth by 7.1% this year. The non-alcoholic drink market, which does include soft drinks, is expected to be valued at more than $2 billion by 2022, according to Allied Market Research.

Consumers now want non-alcoholic drink options for either mid-week sips or because they’re exploring a sober lifestyle for health reasons. Some of the non-alcoholic drink companies dub this month “Sober October.” The idea is similar to Dry January; people who partake spend the entire month not drinking alcoholic beverages.

“Forecasters expect COVID-19 to accelerate the decline of booze consumption in the U.S. As fewer people visit bars, restaurants, and sporting venues, retail purchases have increased, but overall intake has been dropping,” Bloomberg reports. “The drinks industry is responding with an onslaught of non-alcoholic spirits whose flavors evoke those found in traditional bottles. “

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